Annie is a licensed mental health practitioner & therapist, a certified hypnotherapist, and a soul guide. She’s adventurous, brave, a mother of three, and to me, most definitely a fairy.

She reached out looking for a rebrand, driven by a desire for boldness, elegance, and a marriage between earthy and mystical - two *seemingly* opposing visual directions.
The symbol of the fairy followed me throughout the branding process - to my mind, the fairy represents a bridge between nature and spirit. I used the idea to bring a sense of wonder, magic, and mysticism to the images of breathtaking natural scenery.

Annie loves having her hands in the soil. Caring for the earth, planting, harvesting and making herbal remedies are all things she enjoys and is passionate about. I wanted to make sure I keep nature, - and earth, as a main focus in this project. As Jason Mraz puts it in his song “Wise Woman”, “she’s out there with the planets, but she keeps it down to earth”.

This co-creative dance has quickly become one of my favorite design projects of all times.  Take a look! 💚

Annie Graterra

Brand Identity Design
BRAND ELements

Earthy, Genuine, Mystical,.Inspired

See Annie's Website

"I am truly honored and blessed to have found Ioana from across the world. It was meant to be!"

The magic of her design carefully encapsulates all the aspects of my vision, bringing it into breathtaking visuals. I could not have imagined more beautiful branding and a website that I get to call my own. Her work far exceeded my expectations! Ioana's grounded and graceful approach created a secure container for our creative dance together. I've seen the work she's done for others, too, and there is clearly no end to the beauty she can create, always in perfect harmony with the client's vision. I truly believe that Ioana is fully aligned with her purpose of helping us heart-centered entrepreneurs make an impact in the world, and I'm thrilled to have had the opportunity to work with her. 

IF YOU'RE CRAVING A SPACE THAT IS AN Authentic Translation  OF YOUR Vision  AND Creative Spirit,

If you feel the pull of, and excited anticipation for the idea of creating or re-creating your own corner of the internet; if you want to have fun on the way to where you’re going, in life and business,

I'm here for all of it:

The exploration, the co-creative dance, the laughs, the blooming, and the thriving.